Talking Walls: Every Wall Deserves a Voice
We’re so grateful to have been featured in Lake Country Living! Thank you, Amy Daniels, for the feature.
The following was published in the May 2026 edition of Lake Country Living:
Walking into Talking Walls, Milwaukee’s premier destination for luxury wallpaper and fabric feels less like walking into a store and more like entering a design lounge. Once an auto body shop, the Brown Deer space now glows with natural light and an easygoing energy. Vignettes shift often, layering bold patterns, rich textures and unexpected color to spark new ideas. With the recent edition of fabrics, it has become the go-to spot for both homeowners and designers to find inspiration and the perfect elements to enhance their surroundings and their lives.
In 2022, Jodi Lurie took over the long standing wallpaper business, Wallpaper Wallpaper, and set out to reimagine what a showroom experience could be. By early 2024, Talking Walls opened in its current location, designed as a space where inspiration comes easily. ”Wallpaper used to have a reputation for being complicated or dated,” Lurie says. “Now it’s about expression. It’s about creating spaces that feel personal and unforgettable.” The showroom’s ever expanding library features extraordinary wallpaper sourced from around the world, offering designers and homeowners alike access to the best in pattern, texture and color.
At Talking Walls, the experience is designed to feel approachable and inspiring; truly a place to explore without pressure, offering expert guidance while creating a genuine relationship with each client. The Talking Walls team serves as “wallpaper strategists,” guiding clients through an often overwhelming process with expertise and ease. They are passionate about helping clients uncover what they want their space to express, whether it’s guiding those overwhelmed by endless online options or supporting anyone unsure of where to begin. The mission is consistent: make sure that each client lands on a wallpaper that feels both comfortable and exciting. “Understanding the unique character of each individual vision is essential.” Jodi says. “This is what allows us to curate wallcovering recommendations that resonate with your style, budget and lifestyle.” From recommending trusted installers to equipping DIYers with the right resources, every detail is considered. The goal Lurie adds, is always the same: to make bold, confident design choices feel effortless.”
For design professionals, Talking Walls functions as more than a showroom. It is like a working library where designers can bring their clients to explore brands and patterns that are rarely seen elsewhere in Milwaukee. Lurie describes the space as collaborative, where ideas and inspiration are constantly being exchanged. “I wish I could say I know everything there is to know about wallpaper. I certainly know a lot, but I also learn something new almost every day from the incredible community of designers here in Milwaukee.”
Jodi is confident Talking Walls offers something to suit every style and budget. What matters most to her is ensuring that each project, large or small brings beauty and a sense of joy to the clients’ space.
Talking Walls has given Milwaukee a voice in the nationwide resurgence of wallpaper with its creative partnerships and ever expanding library of wallcovering and fabric lines. “Whether you’re a homeowner ready to ditch beige walls, a designer searching for unforgettable textures, or just someone curious about what wallpaper can really do, Talking Walls is worth the trip.”
Experience Talking Walls local showroom and retail boutique:
8806 N. Deerwood Drive Brown Deer
Tuesday thru Friday 11-4
@talkingwallscreative
